MoshiGo!

The idea is to parody every single Merchandise Driven anime with a Matching Toy Line done in the past fifteen years. I want a spikey-haired protagonist who dresses mostly in primary colors. He may have a red jacket I'm not sure.

/Air Gear, Pokemon, Yu-Gi-Oh, Bakugan, etc.

The Moshi are strange bloblike creatures, just distinct enough to be marketable, who can shapeshift. Each has a primary color (red and black above), which is fixed, and a secondary color, which changes according to the creatures' moods. Or the needs of marketing, whichever.

Moshi can form symbiotic bonds with their human hosts, the Go, giving them a new look and various abilities which are upgraded over the course of the series. (More action figures!)

As a general rule MoshiGo seek each other out to try and kill the other guys for no adequately explained reason. The protagonist is one of the few who actually *doesn't* want to fight. His Catch Phrase, usually delivered while cowering in terror, is "Please stop trying to kill me!"

/Zatch Bell

The hero will have a group of friends, easily identifiable from just the character designs. There's him, his childhood friend and love interest, his smart bespectacled short friend, the cold and aloof rival, and the big guy who isn't very bright and likes brute force attacks.

/Bakugan, Megaman NT Warrior, Duel Masters

-The character wants the cool black Moshi, and he gets the red one. Which happens to like pink as its secondary color, no matter how much he yells. The bishonen rival, of course, gets the cool black one.

-Big bad wears a mask

/too many examples to list

-obligatory character who has access to goo tentacles

/again, too many examples to list

-Protagonist is at one point attacked in the store while he's buying more hair gel. Thin parodies of other spiky haired anime protagonists can be seen in background.

/fan comic I had an idea for years ago but never drew, where Robin and Sora fight over a store's last thingie of hair product. While they're in a big ball o' dust, Naruto steals it.

-Protagonist is able to swim and dive, all without his hair moving an inch, while everyone else's goes limp.

-Protagonist's doesn't actually put his head on the pillow. His hair's too darn spikey.

Given my usual speed with these things*, I'll probably have some actual character designs ready around 2025.

*I came up with the idea for That Novel in summer of 2001. I have yet to write so much as a full chapter, though I've got tons of notes.